Innovation Takes Centre Stage in La Brea
The My La Brea Innovation Challenge, a community-focused initiative organised by Caribbean Gas Chemical Limited (CGCL) and supported by the La Brea Association for Innovation (LBAFI) launched on November 5, 2025. The initiative was designed to help community members transform innovative early-stage ideas, into possible business ventures. More than a competition, the My La Brea Innovation Challenge functioned as a structured growth accelerator that equipped participants with the tools, guidance, and information needed to move confidently from concept to execution of their ideas.
The challenge ran for 12 weeks and culminated in a formal Awards Ceremony held on Saturday 28 February 2026, at the La Brea Community Centre. The competition was adjudicated upon by an esteem panel of judges who had the difficult task of selecting winners in three distinct categories, from a competitive field of applicants. After careful deliberation, the following innovators stood out in the following categories of the challenge :
| Category | Winner | Innovation |
| Tourism & Heritage | Catty Assaveira- Snaggs | The Mud Soap Co. |
| Agriculture & Food Processing | Jahsee Darius | Aj’s Livestock & Fresh Produce |
| IT & Industry | Jochelle Lootawan | Youtopia |
Two additional special prizes were awarded for the Best Team Submission and the Best Individual Submission. These prizes were selected from ideas ranked from 2nd – 4th place, in the group and individual categories, across the three challenge segments.
Best Team Submission
- Contact MP TT App – Joseph and Arjun Singh
Best Individual Submission
- Better Grow HydroFarm – Marc Lewis
Congratulations to all participants! Your innovative ideas confirm that while La Brea is renowned for its rich culture and natural resources, its most valuable asset is its human capital.
